Open Manifesto #5
Among others, Steve Averill discusses how he came up with the name U2 and how his close relationship and design partnership with the Irish rock legends has continued to develop for over 30 years. Wally Olins shares his views on the principles behind branding, its impact on society and how we all seek to belong. Paula Scher critiques the branding of New York and New York City, while Simon Hong talks about his experiences branding Abu Dhabi. Neil Dowling and Nils Clauss meet with North Korean refugees to discuss the severe challenges they face after escaping to South Korea. Bennett Arron talks humorously about identity theft: the theft of his personal identity and his fight to regain it. Real-life Superhero Master Legend discusses managing his secret identity, while Larry J. Kolb shares his experiences as a CIA operative working in the covert world of spies.